TRAM- Consumer & Market Intelligence Professional
Job Function: Others
Position sort: Permanent
Employment sort: Full – Time
Location: Florida – Miami
L’oreal Travel Retail Americas – Consumer & Market Intelligence Professional
Conduct the marketplace analysis plan inside its parameters (international client analysis, marketplace panels, good looks tendencies, passenger visitors tendencies and so on.), proportion them with the inner shoppers to make sure correct attention of the patron into the expansion technique of the trade. Support the economic crew of their marketing strategy alignment with shops, with the fitting client and class insights, marketplace and class opinions, and throughout store presentation. Help in inner arbitration between manufacturers when wanted, due to reality primarily based advice.
- Carry out CMI research; collect all current information and analysis.
- Undertake in-depth research of the consequences to guage the call for for services and products.
- Organize an in-depth strategic watch (shopper / international customers, festival, new trade fashions), determine the marketplace and shopper’s /international customers primary tendencies and marketplace alternatives.
- Formalize suggestions to feed the expansion technique of the trade
- Identify and observe competition’ task due to panel analyses and DIM; decide the prerequisites and evolution of the marketplace that can have an effect on gross sales (festival, socio-economy, tradition, demographics) and suggest strategic suggestions in response to those analyses
- Generate shopper insights, proportion them with the promoting groups and industrial groups, and paintings with them to make the tasks (merchandise, products and services, communique) attractive for shoppers
- Propose and formalize the scope of the marketplace analysis tasks (targets, timeframes, human and subject matter sources, prices), information CMI companies on outsourced analysis tasks and make sure the proper use and alertness of the Group’s methodologies
- Work with the inner shoppers (advertising groups, industrial groups, virtual, and so on.) to broaden their experience and data of the patron and the era of insights and marketplace analysis.
- Construct and keep in touch concise and placing messages for senior control, making sure their integration in key choices
- Take the function of adviser
PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET REASEARCH TOOLS EXPERTISE/ EXPERTISE METHODOLOGIES ETUDES
- Demonstrates experience marketplace analysis technique, panel research, statistics and massive information
BRAND, CONSUMER AND DIGITAL KNOWLEDGE
- Masters shopper, product and logo wisdom
- Integrates retail, client & and virtual views (technique and appropriated methodologies)
- Translates shopper and tendencies into significant insights
- Shares & leverages absolute best practices
- Engages and leads stakeholders in collaboration
- Influences trade technique and communique CMI research with conviction (readability, talent to synthezise, have an effect on)
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